About Us

• A bilingual and bicultural longtime resident of Tokyo Japan, Timothy Connor has 25 years of experience in consumer related businesses, both B2B2C and B2C. During this time, he has developed a deep understanding of the Japanese market, its consumers, and the unique aspects of doing business in Japan, where trust relationships are essential. 

• As CEO of Synnovate, he develops road maps to growth, leads the implementation, and works synergistically with the local master distributor or franchisor to achieve growth. He uses his bilingual and bicultural expertise to liaise and create a trust relationship with the distributors and partners to then innovate in products, sales and marketing channels, and activation promotional activities.

• As a non-Japanese, he can often see opportunities that the Japanese partners cannot and has more flexibility than a Japanese to do things outside the box.

• Marketing to Japanese consumers requires a highly developed customer experience and attention to the finest details of quality, an aspect sometimes overlooked by foreign brands.

• From his own experiences, he developed the concept of Strategic Leadership, a distinct skills-based way of looking at the type of leader a business needs at all stages of growth.

• He is an accomplished Country Manager/Managing Director who can step into a start-up or interim role to enable rapid growth and/or change as necessary.

• Specialties: customer experience, marketing strategy, e-commerce, competitive analysis, and resource Investment strategies in Consumer and Luxury Goods, Energy, Leisure, Financial Services, and Media

 

Want to experience the expertise of Synnovate for yourself? Give us a call today and let’s discuss what we can do for you.