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Are you ready to launch your brand in Japan,
one of the world's most attractive and rewarding markets?
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Japan is one of the largest and most rewarding markets in the world, if you do the homework.
Are you ready, and are you happy with the performance of your Japan business?
Most foreign brands fail in Japan because they saw the opportunity, but they weren't ready to grow.

This checklist gives you a fast, honest read on where you stand.

YOUR MARKET READINESS CHECKLIST

Work through the ten questions, and ask yourself: Are You Ready?

MARKET & CUSTOMER

  • Do you have real product-market fit in Japan?

  • Do you know your real target customer, not a translated persona?

  • Do you understand how Japanese customers actually decide to buy?

  • Have you sized the opportunity with Japan-specific TAM, SAM, SOM?

COMPETITIVE & ENTRY STRATEGY

  • Do you know your real local competitors?

  • Have you found potential local partners, and planned for their pace?

  • Have you chosen the right entry model for your stage?

  • Do you know which regulations apply, and who can guide you?

EXECUTION

  • Have you mapped localization beyond translation?

  • Do you know which channels reach your customer, and how they rank?

  • ​How Did You Do? Checked most of these?

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